Gil Marín: "It is good that the clubs seek to be stronger and more solvent"

The Chief Executive Officer of Atlético appreciated LaLiga's agreement with CVC and assured that the "growth so great in the last decade in television rights is going to slow down" -


Miguel Ángel Gil Marín, CEO of Atlético de Madrid, told EFE on Friday about the agreement between LaLiga and CVC that it is "good that the clubs" seek "to be stronger, more solvent and more competitive through a stronger League "and assured that the" growth so great in the last decade in television rights is going to slow down "in the future.

"There is a lot of talk about this matter from ignorance, without any rigor. We talk more depending on who you feel more identified or linked with than on the consequences of the operation. I think it is good that the clubs seek to be stronger, more solvent, more competitive through a stronger League. And that is why I think it is good that LaLiga hires the best professionals in each area of work and partners with those who can help us grow, "he valued in statements to EFE .

"Being under the umbrella of a strong league allows us to be more competitive, more solvent, to have more value as brands. And this allows us to be able to offer better facilities and better services and products to our fans," said the top leader of Atlético de Madrid and first vice president of LaLga.

Gil Marín stated that the agreement with CVC offers "two things fundamentally"; "On the one hand, money for clubs to improve their facilities so that they can offer more and better services to their fans, as well as tools for the digital development of clubs."

"The synergy between LaLiga and CVC will enhance a fundamental aspect for the future of our sector, data. A sector like ours, sports and entertainment, needs to know its followers. It is not worth knowing how many followers we have, we need to know who they are , in order to be able to personalize our offers, which entails optimizing entry into the clubs and satisfaction with the fans. Segmenting our supporters well will allow us to be more effective and make our fans happier, "he said in that regard.

Y "on the other", the agreement offers "experience in the exploitation of competition rights, as well as their desire and enthusiasm to show, to the world in general and to clubs in particular, their ability to optimize the value of LaLiga rights , and with it the value of the clubs ".

And what does this agreement mean for Atlético de Madrid? "As of today, the audiovisual rights managed by LaLiga represent for Atlético de Madrid 30 percent of its ordinary income, excluding the player market. That is, the decline that Atlético de Madrid would have in the future, if the income were current, it would be 3 percent, "he said.

"I sincerely believe that Atlético de Madrid would recover that 3 percent in two ways; the first, via LaLiga, as a consequence of the increase in the value of the rights thanks to the synergy with CVC, and the second, due to the profitability of the investment that Atlético de Madrid would carry out with this money in a new infrastructure, which will allow the club to offer its fans a true city of sports and entertainment, "said Gil Marín.

In this sense, as for how the income of the clubs will evolve in the future, he expressed that the "so great growth in the last decade in television rights is going to slow down." "We will grow, albeit more moderately, thanks to new experiences for pay television subscribers, experiences that will be possible thanks to technology. Technology will allow us to enjoy the show in a different way, almost as if each spectator were the direct protagonist of the match. ".

"I believe that the greatest growth will come from alternative sources to the television rights managed by LaLiga: post-24 UEFA competitions, experiences of the fans both in person on match days and 'online' 365 days a year, and latest commercial agreements linked to companies that offer products 'online' ", continued.

"For this reason, I believe that the percentage of loss that the clubs that adhere to the LaLiga-CVC project will have will represent a lower amount each year compared to the total annual income of each club," explained Gil Marín.

He also addressed the existence of factions in the football sector: "Of course they exist. And I think that few can assess the damage done to the sector in general and to clubs in particular. Clubs have a direct dependence on those organizations that they manage part of our rights. And this is what generates the main problem in the sector ".

"For example, Atlético de Madrid has a clear dependence on LaLiga and UEFA, since these two institutions manage almost 65 percent of their ordinary income. Why is the Royal Federation arguing with LaLiga? For the powers over our rights and the money that those rights represent, "he reviewed.

"Why does UEFA argue with FIFA? Because of the competition in the organization of competitions that our players use. The difference is that UEFA distributes a very high percentage of income with the clubs that the players form, invest and contribute, and FIFA only allocates a very small part of its income to the clubs, "he continued.

"The permanent search for more matches to generate more income by FIFA and the Federation is causing a harmful effect on clubs and their players. The Federation needs, within its powers, to optimize the competitions it organizes to the maximum, both in terms of level of national teams such as clubs, Copa del Rey and Super Cup, to increase their income ", he added.

"FIFA does the same with the competitions it organizes, both for national teams and for clubs; proof of this is the current intention to organize a Club World Cup with a greater number of clubs and every two years. This permanent search for more matches to Having more income to have more power leads to the scenario that players get to play more than 50 games per season, in some cases more than 60, and that clubs feel unprotected by having the obligation to accept that our players, that we train and pay, games are played for third parties, in which we hardly receive financial compensation, and that causes fatigue and injuries, "he concluded.

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