Toyota becomes the new 'engine' of the ACB

The car brand becomes a sponsor of all its competitions (Endesa League, ACB, Super Cup and Mini Cup) and will offer the best plays of the day.

The ACB announced this Tuesday that it is joining its path with Toyota, which will become the official sponsor of all its competitions (Endesa League, Super Cup, Copa del Rey and Mini Cup) and the official vehicle. The automotive brand will also be in charge of providing fans with the Top-10 Toyota, with the best plays of the day.

Antonio Martín, president of the ACB, and Miguel Carsi, president and CEO of Toyota Spain, were in charge of initiating the commitment this Tuesday in Madrid. "We are very happy to become part of the ACB family," said Carsi, who believes that they share "common values related to sport, such as camaraderie and teamwork." "That is why we wanted to go hand in hand with the best basketball league in Europe." The Toyota president explained that the strategy is part of his strategy of "supporting athletes and sportsmen, of Olympic and Paralympic sponsorship and of different federations and clubs." "Everything within our strategic pillar Mobility For All (Mobility for All), an inclusive mobility that allows to overcome all barriers" .

Antonio Martín wanted to thank Toyota for the commitment it has made to the ACB. "He believed in us by joining the new course that the ACB is taking. Today we seal a strategic union that will benefit us mutually. We are happy to be associated with a leading brand, which will undoubtedly help us continue to grow and continue the evolution of our business. competition ".

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