The reasons that encourage Ares to invest in Atlético de Madrid

The sporting, economic and social growth of the rojiblanco team makes it "well positioned to capitalize on the growth in demand for content."

The-reasons-that-encourage-Ares-to-invest-in-Atlético-de-Madrid

Without a doubt, winning the Spanish League makes you much more attractive to those who watch you from the outside. It happens to footballers, whose price rises, and also to the clubs themselves. And Atlético, current champion, is an interesting entity for investors, as has been seen in recent years and, more recently, in this recently approved capital increase. Ares Management is an American investor that enters the club through Atlético HoldCo, the largest shareholder company. As before Quantum Pacific did, the group of the Israeli Idan Ofer, which also bought the stake of the Wanda group.

Atlético is attractive and is a reality that is based on its sustained growth both at a sporting and social level. As a consequence of these two points, it also grows economically. The rojiblanco team, beyond the league title, is a regular in the Champions League. Since 2013-14 it is fixed and the next one will be the ninth participation in a row. And the only year in which he did very badly, 17-18, he straightened it out by getting the Europa League and, later, the European Super Cup against Madrid.

The Champions League gives international prestige and gives money, a lot of money. Playing the most important competition on the continent is what allows Simeone to have stars in the team. He has had Falcao, Diego Costa, Griezmann, Godín, Morata, Arda, Rodrigo ... Footballers with cache, international, some very active in social networks. All this affects the image of Atlético, which now enjoys with Suárez, Oblak, Koke, Llorente ...

This sustained growth means that, for example, in the Eurocup there are seven rojiblancos footballers: Koke, Llorente, Trippier, Carrasco, Lemar, João Félix and Vrsaljko. And in the Copa América there are Lodi, Felipe, Correa, Suárez, Giménez and Torreira, who ends his assignment. And Héctor Herrera, with Mexico in the Gold Cup. The Atlético brand expands around the world through the quality of its players.

El Metropolitano, Simeone, the Atleti brand ...

Atletico's performance and having met the goals set year after year helps, as does having a new stadium. The Wanda Metropolitano is a modern venue, which begins to write its own history and live its great nights. It is more than a soccer field and still has room to be exploited commercially.

His home, his players, Simeone, his fans… are points in favor of an entity that is committed to continuing to grow and expand. For all this, the new partner explained his arrival: "Ares celebrates making this strategic investment in Atlético de Madrid given the value of its international brand, the loyalty of its fans and its resilience during the COVID-19 pandemic. the world is beginning to reopen and with the support of Ares' flexible capital, we believe Atlético de Madrid is well positioned to capitalize on the growth in demand for content and opportunities for expansion. " And Gil Marín values the arrival of Ares Managemente Corporation very positively: "The incorporation of a new strategic investor who is a world reference in numerous economic sectors greatly strengthens the club's project" .



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