Elevate Sports Ventures partners with the Euroleague

The sports and entertainment consulting firm partners with the Euroleague with the goal of making the Final Four the biggest event in sport.


The Euroleague, the organizing body for Europe's elite club basketball competition, today partnered with Elevate Sports Ventures, the best-in-class sports and entertainment consulting company, to support the global strategy, ticketing, fan experience and premium hospitality; and event management for the exhibition event for the premier continental competition, the Final Four. Through the partnership, Elevate will deliver industry-leading best practices in business intelligence and analytics in the areas of global digital marketing, direct-to-consumer, ticket and premium pricing, sales and service, and more for international professional basketball. recognized in Europe.

In addition, given Elevate's competence in professional sports and live events operations, the global agency will design a comprehensive strategy for fans and premium experiences in the arena and across the city hosting the main event of the Euroleague, which historically attracts over 15,000 fans in attendance, an audience of over 150 million on global broadcasts to over 200 countries and territories, and 40 million on social media.

This agreement follows the ongoing efforts made by the Euroleague to improve the customer experience at all levels, both in the arena and in remote experiences, as a key factor in increasing the league's popularity and business performance.

The partnership agreement between Euroleague Basketball and Elevate was assisted by G2 Strategic, a leading sports marketing consultant and business advisor to Euroleague Basketball that has contributed to different strategic initiatives, including the recent creation of the EuroLeague Business Operations & Club Services division. .

Bertomeu, "very satisfied"

"We are very satisfied to partner with Elevate Sports Ventures, one of the largest entertainment consultancies, which has identified the Euroleague as its ambassador in the European market", said Jordi Bertomeu, President and CEO of continental competition.

“This partnership is built on a common vision to innovate, an interest in reimagining the premium experience, and a dedication to engaging fans in dynamic new ways during the biggest event of the season, the Final Four. His vast experience with some of the most recognized sports properties, such as the San Francisco 49ers, the Philadelphia 76ers and the New Jersey Devils, shows the high level of professionalism that will help take the Final Four to a new level. I would also like to thank our collaborator Marshall Glickman and his company G2 Strategic for helping us reach this agreement ”, added the executive.

"We are proud to announce this partnership with the Euroleague, which provides our agency with the incredible opportunity to work alongside this world league in reinventing the EuroLeague Final Four," said Al Guido, President and CEO of Elevate Sports. Ventures. “We are confident that together we will expand the fan activations, premium offerings and partnership opportunities that will make the EuroLeague Final Four recognized as one of the world's preeminent sporting events. Our goal at Elevate Sports Ventures is to use our people, processes and technology to support and guide our clients, and their teams, brands, venues and properties, to emerge from this period positioned for success. ”

Elevate Sports, the best sports consulting firm

Elevate Sports Ventures is the best sports and entertainment consulting firm in its class, providing innovative and proven solutions to organizations across the global sports and entertainment landscape. Elevate leverages the extensive resources, relationships and expertise of its partners to innovate and execute comprehensive strategies and solutions at Venue Renovations, sales and marketing, stadium licensing, premium ticketing, corporate hospitality, customer research, strategy and analytics, sales training and more. Formed in partnership between the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE) in 2018, Elevate welcomed Oak View Group (OVG) and Ticketmaster and Live Nation as partners in June 2018. For more information, visit: www.ElevateSportsVentures.com or follow @ElevateSV on Twitter or LinkedIN.

The Euroleague continues to grow

The Euroleague, officially known as Euroleague Basketball (EB) is a world leader in the sports and entertainment business, dedicated to directing the main European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and operated by some of the most successful and historic clubs in the world, EB manages and organizes the continent's two main men's basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the main showcase for U-18 sport, the EB. Adidas Next Generation tournament. EuroLeague competitions bring the elite of European basketball to the five continents and the entire sports community through the OTT EuroLeague TV platform. EB also runs a number of community and educational programs. Its innovative corporate social responsibility program One Team featur.

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