Cycling generates 1,900 million euros and 22,500 jobs in Spain

The report 'Cycling, before its largest port' by the Royal Spanish Cycling Federation together with Telefónica and 2PlayBook reflects the increase in bicycle use in Spain.

Cycling generates about 1,900 million euros in sales and 22,567 jobs in Spain and 21 million Spaniards have a bicycle and use it regularly, according to the report 'Cycling, before its largest port', presented by the Royal Spanish Federation of Cycling (RFEC) in collaboration with Telefónica and prepared by '2PlayBook'.

This figure continues to increase every year thanks to the increasing use of bicycles among the Spanish population; cycling as a new form of tourism; the use of the bicycle as a sustainable means of transport; the relevance of professional cycling or the growing organization and participation in cycling events by both men and women.

As a consequence of this, in Spain the bicycle is an economic industry that generates more than 1,871 million euros in retail sales alone and employs 22,567 people, according to 2019 data. The forecast is that, in 2020, with the rise of the outdoor sports and the use of bicycles for mobility and sports, especially electric bicycles, these sales increased.

In this panorama, it is worth highlighting the visibility and proximity of professional cycling, since elite cyclists and amateurs share the roads in training sessions and races. Importantly, unlike other sports, teams have no television or box office revenue and rely almost exclusively on their sponsors.

Currently, the Movistar Team is the only Spanish team in the World Tour, the first world category in which 19 structures from 14 countries compete. These are some of the highlights of the report 'Cycling, before its biggest port' of the RFEC.

The president of the RFEC, José Luis López Cerrón, indicated that each of the indicators that measure the health of cycling in Spain indicate that this sport is "experiencing its best moment." "Never before have there been so many cycling practitioners. From the federation we are aware of the different facets of our sport and that is why we are working on the development of projects related to sustainable mobility, well-being and health through practice cycling sports and leisure activities, as well as projects related to the promotion of tourism through cycling ", he commented.

López Cerrón recalled that in recent years the RFEC has promoted female cycling through programs such as 'Women In Bike', and others to offer the sports, urban and leisure cycling group coverage and insurance through the Cycling Card, among others.

For his part, Rafael Fernández de Alarcón, Director of Brand, Sponsorship and Media at Telefónica, pointed out that Telefónica has been supporting cycling for 11 years through the Movistar Team. "It is a sport that has given us great satisfaction as a sponsor, not only because of the relevance of the brands and the closeness with the fans, but also because of its ability to communicate values. In addition to the effort and teamwork typical of sport, the Movistar Team has become an example of our commitment to gender equality, sustainable development or the application of new technologies to sport, "he said.

The democratization of the bicycle

According to data from the Higher Sports Council (CSD), 7.9 million people get on the bicycle at least once a month as part of their physical activity routine. The latest study promoted by the Government indicates that more than 20 million citizens use the bike frequently as a means of transport. Furthermore, almost 21 million Spaniards own a bicycle and use it regularly.

In fact, in the last decade, bicycle use has grown by more than 9 percentage points, reaching 50.7% of the population. To this add that it is a sport for all audiences, since 89.6% of the Spanish population knows how to ride a bicycle, according to the DGT study at the end of 2019.

This emergence and democratization of bicycles in Spain also explains the spending on them. With an evolution of saw teeth, the National Institute of Statistics (INE) shows that each Spaniard allocated 148.37 euros on average to bicycles in 2019, compared to 132.88 euros in 2016.

This boom has also been reflected in spending to participate in sports events, which has gone from 64.93 euros to 84.4 euros on average per person. Spaniards allocated 9.8% more in 2019 to actively participate in cycling and running events, among other disciplines.

In addition, cycling is one of the rising phenomena within sports tourism, an activity that moved 2,258 million euros in 2019, according to the INE. And cycling is one of the sports, the sixth, most consumed as a sports entertainment event.

More bicycle sales

In Spain, 1.26 million bicycles were sold in 2019, 20.4% more year-on-year, and a business of 1,871 million euros was generated between the sale of bicycles and accessories. The forecast is that, in 2020, with the 'boom' for outdoor sports and the use of the exercise bike and the weight for mobility due to the COVID-19 pandemic, sales will rise. In this sense, cities are adapting their mobility plans to cycling with all that this entails to boost the green economy.

On the other hand, the bicycle sector represents 26.84% of the total number of workers in the sports industry, with 22,567 people. More than half are concentrated in the points of sale, while the rest is distributed among suppliers and factories, among others. The sale of ebikes increased by 11.3% year-on-year in 2019, to 142,766 units.

Impact of women's sponsorship and cycling

Between January and September 2020, the Movistar Team achieved an impact on 29 million Spaniards and La Vuelta Cicista a España, whose 2021 tour is presented this Thursday in Burgos, was followed by 1.5 million Spaniards daily average

Spain has 4,859 federated cyclists, but it is estimated that 42.8% of Spanish women use bicycles. Likewise, currently federated women only represent 6.4% of the almost 75,000 files in Spain, which also shows the margin of growth in this area.

Finally, cycling is an element of inclusion and the second most practiced adapted sport in Spain. Up to 37.5% of Spaniards with some type of limitation and 29.9% of those severely limited, get on the bike to train or compete, according to the CSD. And the Spanish team has obtained 10 Olympic medals between London 2012 and Rio 2016.

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