La Volta a Catalunya achieved a global media impact

The achieved figures put in value the media dimension of the "Volta", race of the highest category of world cycling, the UCI World Tour, and that had a luxury sign.


The 99th edition of the Volta Ciclista a Catalunya, which ended on March 31 with the final triumph of the Colombian Miguel Ángel López (Astana) and with some first-level winners, which was a great sporting success, also accumulated some c media impact very remarkable, with television presence worldwide and more than 4,000 hours of television broadcast.

Globally, the data extracted from the Nielsen agency indicate that the Volta had 4,370 hours of television broadcast, through 28 international broadcasters that reached 190 countries around the world, with live broadcast on all 5 continents. This year, countries such as Australia, Mexico or Canada were added in the live broadcast.

In the European territory, Eurosport channel achieved with the "Volta" figures of 16.4 million unique viewers, through a total of 98 hours of dissemination in the 54 territories where it operates. Among the five countries with the most return are Spain, Germany, Russia, the United Kingdom and the Netherlands.

The television broadcast of the "Volta" is one of its strongest points, but the impact on other types of media is also very wide According to the agency Kantarmedia, the "Volta" had an economic impact on media of 14.7 million euros in Spain, with more than 2,000 news generated around the race.

On the ground, a total of 171 journalists and photographers were accredited during the seven stages of the "Volta" in its 99th edition, starting in Calella and ending in Barcelona, and returning to towns such as Sant Feliu de Guíxols or Puigcerdà, among others.

The caravan of the "Volta", adding up the group of cyclists, personnel of the teams, organization and media recorded more than 5,500 overnight stays during the week of competition.

Digitally, the "Volta" continues to progress. This year 2019 the race premiered a new website and the improvement in the results was evident. During the "Volta" more than 1,600,000 pages were visited on the web (23% more than in 2018), with 220,000 unique visitors.

The great digital leap of the race has been reflected in the visualizations of videos in the social networks, where la "Volta" has more than 60,000 followers among twitter, instagram and facebook. The videos exceeded 850,000 views multiplied by four the results of 2018.

Cyclists such as the world champion, Alejandro Valverde (Movistar), or the four-time Tour de France champion Chris Froome (Team Ineos), played the race, where the podium shone final signed by Miguel Ángel López (Astana), Adam Yates (Mitchelton - Scott) and Egan Bernal (Team Ineos). The "Volta" is already preparing its 100th edition in the year 2020.



Photos from as.com

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